Who Are Vermont Creatives?
Creative Sector /krÄ“ËˆÄdiv ËˆsektÉ™r/ : the collective enterprises, organizations, and individuals whose products and services are rooted in artistic and creative content
Vermont’s creative enterprises and activities are tremendously diverse, ranging from symphony orchestras to artisan furniture factories, from major employers to small farmers, from individual artists to the venues, suppliers, retailers and service providers they connect with.
Vermont’s creative sector generates 9.3% of all employment, higher than average across the US. It includes creative and non-creative jobs found inside the creative sector (e.g., a graphics design professional working in an architecture firm, or finance officer in a regional theater company) as well as creative jobs found outside the creative sector (e.g., a graphics design professional working in a hospital). Many in the creative sector are self-employed or “extended proprietors,” workers who are not full-time; either retired, in school, or have a secondary source of employment.
A 2016 study of Vermont’s creative sector economy used North American Industry Classification codes (NAICS) and Standard Occupational Classification codes (SOC) to count jobs in industries related to each of seven sub-sectors (as shown in the graphic). The study was updated in 2019 by Mt. Auburn Associates. Read more about the research.
Growing and supporting our creative sector overall requires that we zoom out and understand the whole system. It also requires that we zoom in and understand the unique strengths, assets, opportunities and needs of the very different creative enterprises, people, businesses and projects in the sector.
Click on the creative areas below to find out about the size and nature of these segments, as well as opportunities and needs specific to each. Read below for creative profiles.
- Creative Segment Leader Spotlight: Meg Emmons with Bourdon Maple Farm
- Creative Segment Leader Spotlight: Martha Fitch with Vermont Crafts Council
- Creative Segment Leader Spotlight: Chad Ervin with Vermont Production Collective
- Creation Segment Leader Spotlight: Jordyn Taylor Fitch with Junction Arts & Media
- The Mixed Media Artist: Erin Bundock (from 2020)
- The Artist Builder: Russ Bennett (from 2020)
- The Bridal Seamstress: Tara Lynn Scheidet (from 2020) (also listen to our October 2021 podcast episode with Tara Lynn)
- The Arts Collective: Carrie Caouette-De Lallo (from 2020)
- The Glass Blower: Randi Solin (from 2020)
- The Theater Director: Lisa Mitchell (from 2020)