Tech Help Videos

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Our Tech Help Videos cover all your digital programming needs, from video creation, websites, online marketing, legal considerations, digital access for inclusion of disabled people, and much more. These webinars, held between November 2021 and July 2022, were made possible by funding to the Arts Council from the 2021 Vermont State Legislative session to help build the digital capacity of Vermont’s cultural organizations. Funding also supported our Digital Capacity Grant Program. Content was provided by Inclusive Arts Vermont, the Media Factory, Vermont Small Business Development Center (VtSBDC), and Vermont Law School.

Intellectual Property Basics for Streaming Art
With the COVID-19 pandemic and quarantine, live streaming art has gained major popularity. Nonetheless, compared to live in person shows, online concerts and shows require additional considerations and licenses. In this webinar, Vermont Law School presenters discuss the basics of copyrights, trademarks, and releases while streaming different artistic works. Co-hosted by Vermont Law School.

Download Vermont Law School’s Streaming Rights Clearance Guide.

Social Media Marketing: Tools, Tips and Techniques
Learn the tools and techniques to help you with social media marketing, some best practices, and what makes a good social media post. You’ll also learn how to encourage engagement and drive traffic to your website or in-person event. Co-hosted by VtSBDC.

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Social Media Marketing: Benefits, Demographics, and Content Calendars
Learn the benefits of social media marketing for your organization, which platform(s) to choose based on where your audience is, and how content calendars can help save you time, energy, and overwhelm. Co-hosted by VtSBDC.

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Ecommerce: Basics of Selling Products Online
If you sell products on your website, it is essential to be sure customers can find your website online, easily shop on your site, and feel secure with the check-out process. First impressions count to online shoppers, a website that is visually appealing, well-organized, with relevant product information, will help build your brand and customer base. Co-hosted by VtSBDC.

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Websites and Analytics: Ideas to Boost Your Website and Discover the Impact of Analytics
What makes a good website? Does your website reflect what your organization is all about? Learn the key elements of an effective website and get ideas to make your site look great. Google Analytics is important for any digital marketing strategy, an overview of basic analytics will be covered, including how it can impact your organization. Co-hosted by VtSBDC.

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Going Live with What You Got
A comprehensive introduction to livestreaming events and discussions. Explore what resources you may already have and learn tips to make your live events sail smoothly, including making solid choices for video, audio, and lighting. Presented by Media Factory.

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Editing Essentials
A comprehensive introduction to video editing with editing workflows, sequence-building techniques, and production tips that make editing easier and more creative. Examples and exercises build your editing skills, no matter what software you use. Presented by Media Factory.

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Production Essentials
A comprehensive introduction to video production techniques, including camera operation, composition, lighting concepts, and audio recording tools and strategies. This online workshop includes demonstration of video production techniques during the workshop and Q&A. Presented by Media Factory.

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Tech Session
This tech session with Media Factory instructors covers more in-depth questions and hands-on exploration. Presented by Media Factory.