Breaking into Business
The Breaking into Business program focuses on helping artists develop business and marketing plans and is specifically tailored their needs. This two-day intensive workshop is offered once each year and travels throughout the state. The cost is $75 per artist; continental breakfast and lunch are included each day. The FY2015 workshop will take place at the Bennington Museum on Saturday and Sunday, February 7 and 8 (snow dates: February 21 and 22) from 9 a.m to 4 p.m. Artists who complete the workshop are eligible to apply for a special grant of $500 to support the implementation of a part of their business or marketing plan.
This is some of the content from the FY2014 workshop:
DAY 1: BUSINESS PLANNING FOR ARTISTS
If you look forward to the development of a business plan for your artist business as much as you do a visit to the dentist, this workshop is for you! In this workshop, you will learn the basics of how to create a business plan for your artist business, including how to describe your work, hire outside experts, handle financial details (especially when you are financially challenged!) and structure your business. This workshop is designed to be fun and informative, including role plays, short lectures and group projects. At the end of the day, you will leave with the information you need to start working on your business plan using tools and a template provided in the workshop.
DAY 2: MARKETING FOR ARTISTS
Whether you are new to marketing, or have been marketing your artist business for decades, this program is designed to help you to create or refine your marketing strategy. Learn fundamental marketing concepts, such as how to analyze your customer or audience base, program mix, and pricing strategies. Explore promotional strategies – both online and off – in a supportive learning environment with other artists, and decide which ones are best for you. This program is highly interactive and designed to help you to apply the learning to your artist business. At the end of the day, you will leave with the start of a marketing plan for your performing and/or teaching artist business.
Alumni workshops, designed to expand on the learning of the the two-day intensive program, are scheduled once or twice a year and are open to any past participant.