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Breaking into Business

Workshop Description

The Breaking into Business program focuses on helping artists develop business and marketing plans and is specifically tailored their needs. This two-day intensive workshop is offered once each year and travels throughout the state. The cost is $75 per artist; continental breakfast and lunch are included each day. The FY2016 workshop will be held Saturday and Sunday, February 6 and 7 at the Missisquoi Valley Union High School in Swanton. Artists who complete the workshop are eligible to apply for a special grant of $500 to support the implementation of a part of their business or marketing plan.

Workshop Content

Day one: Business Planning for Artists

Business planning has changed to be light, lean, and flexible—reflecting the needs of a shifting business landscape. While business plans are a proven tool for starting and growing a successful business, the language and structure can be intimidating for artists to develop. In this workshop, taught by artists for artists, you will learn how to create a series of attainable business goals that shape the future of your artist business, including how to describe your work, hire outside experts, handle financial details (especially when you are financially challenged!), and structure your business.  This workshop is designed to be fun and informative, including role plays, short lectures, and group projects.

At the end of day one, you will leave with the start of a business plan for your artist business with goals and next steps that will guide you after the workshop ends.

Day two: Arts Marketing

Are you an artist of any discipline interested in learning how to market your business? Whether you are new to marketing, or have been marketing your artist business for decades, this program is designed to help you to create or refine your marketing strategy. Learn fundamental marketing concepts, such as how to understand, find and analyze your customer base, program mix, and pricing strategies. Explore promotional strategies—both online and off—in a supportive learning environment, and decide which strategies are best for you. This program is highly interactive and designed to help you to apply the learning to your unique artist business.

At the end of day two, you will leave with the start of a marketing plan for your artist business and next steps to set you off on the right direction.


materials in large print, materials in braille, American sign Language Interpreter, assistive listening device

physical access symbol

 Missisquoi Valley Union High School  is physically accessible.

Contact us about specific accommodations you may need to facilitate your participation in this workshop. We will make every effort to honor requests made by January 20, 2016.

info_n.tif Questions regarding accessibility should be addressed to
Michele Bailey, 504/ADA Coordinator, Vermont Arts Council 802-828-3294. Voice and relay calls welcome.