Breaking into Business is a two-day workshop offering business and marketing planning specifically tailored to the needs of artists. The program is open to Vermont artists of all disciplines (visual, performing, media, literary, crafts and traditional) who are committed to growing their artist business.
Is this program right for you? If you answer yes to the following statements you're ready for our Breaking Into Business program.
- I'm serious about pursuing my art as a full or part-time occupation and am ready to put in the time to bring my artist business to the next level.
- I'm an experienced artist who wants to rethink my business or aspects of my business.
- I'm prepared to commit myself fully to the workshops and workshop assignments including creating a business and marketing plan.
Here's what Caitlin Christiana of Springfield had to say about her experience: "The fact that this workshop was presented by artists for artists meant that none of us felt out of our element. This is exactly the sort of community-building experience that we artists are in need of."
Artists who complete the program are eligible to apply for a Business Incentive Grant of up to $500 to implement part of their business or marketing plan. Grant funding will be awarded competitively and on the following basis:
- Successful completion of a written Business and/or Marketing Plan
- Attendance at a follow-up meeting after completion of the workshop (dates to be determined)
- Submission of a viable proposal to the Council
The 2013 Breaking into Business Workshops will be held on the following dates:
- Feb. 22nd and 23rd, Burlington, BCA Center/Firehouse Gallery (PLEASE NOTE THE CHANGE IN DATE. DUE TO THE STORM, THE WORKSHOPS ARE NOW TAKING PLACE ON THE SNOW DATES.)
- March 9th and 10th (snow dates March 16th and 17th) Randolph, Chandler Center for the Arts
Attendance is limited to 25 participants at each two-day workshop. The cost of the workshop is only $75 (non-refundable) for the two-day program.
This year's workshops are generously supported by Ernst & Young. We deeply appreciate their ongoing support for this program. We would also like to thank the Vermont Community Foundation for their support.
Click HERE to register for the February 'Breaking into Business' workshop.
This workshop will be held on Feb. 8 & 9 (snow dates: Feb. 22 &23) at the BCA Center in Burlington.
There are still a few spaces available; the registration deadline has been extended to Tuesday, February 5, 2013.
Click HERE to register for the March 'Breaking into Business' workshop.
This workshop will be held on March 9 & 10 (snow dates: March 16 & 17) at the Chandler Center for the Arts in Randolph.
BREAKING INTO BUSINESS
DAY 1: BUSINESS PLANNING FOR ARTISTS
If you look forward to the development of a business plan for your artist business as much as you do a visit to the dentist, this workshop is for you! Business plans are a proven tool for starting and growing a successful business yet can be intimidating for artists to develop. In this workshop, you will learn the basics of how to create a business plan for your artist business, including how to describe your work, hire outside experts, handle financial details (especially when you are financially challenged!) and structure your business. This workshop is designed to be fun and informative, including role plays, short lectures and group projects. At the end of the day, you will leave with the start of a business plan for your artist business, using a template provided in the workshop.
DAY 2: MARKETING FOR ARTISTS
Whether you are new to marketing, or have been marketing your artist business for decades, this program is designed to help you to create or refine your marketing strategy. Learn fundamental marketing concepts, such as how to analyze your customer or audience base, program mix, and pricing strategies. Explore promotional strategies—both online and off—in a supportive learning environment with other artists, and decide which ones are best for you. This program is highly interactive and designed to help you to apply the learning to your artist business. At the end of the day, you will leave with the start of a marketing plan for your performing and/or teaching artist business.
Maren Brown, MBA
Principal, Maren Brown Associates, LLC
98 Lake Street
Florence, MA 01062
Maren is the Principal of the arts consulting firm, Maren Brown Associates, LLC. She is a practicing egg tempera painter with over 25 years of experience in the field of arts management, primarily in museums (art, history and science museums) and higher education. She works with a variety of clients nationwide, including arts service organizations such as Americans for the Arts and the National Partnerships Program of the Kennedy Center for the Performing Arts; state, local and regional arts agencies (most recently for Illinois, Massachusetts, Vermont and Connecticut), individual artists and community arts organizations. She teaches introduction to arts management, arts marketing, arts programming and in the arts management degree and certificate program at the University of Massachusetts Amherst, and has taught dozens of training programs in subjects ranging from artist business skills to program evaluation in arts organizations for thousands of participants nationwide. She is the co-editor of the 5th edition of Fundamentals of Arts Management, used in 45% of the arts management degree programs in the nation. During her 25 year arts management career, Maren has directed a national arts service organization, an arts council (funding organization) and a museum school, founded a regional creative economy initiative, originated a family program series, developed school tours, curated an exhibition series of regional artists, and served a variety of other functions in museums. She has an M.B.A. from the University of Massachusetts Amherst, where she also received her B.A. degree in women’s studies and arts management.
Dee Boyle-Clapp, MFA, MNM
Interim Director, Arts Extension Service
University of Massachusetts Amherst
223 Middlesex House, 111 County Way
Amherst, MA 01003
Dee is the Director of the Arts Extension Service where she leads training programs in a variety of arts management topics for state arts agencies around the country, teaches in AES’ arts administration degree and certificate programs, and conducts AES research projects. Dee is a sculptor, installation artist and lecturer on 'green' topics and has over 25 years of experience in the arts, teaching a variety of studio, art history and arts management courses at UMass Amherst, museum schools and community colleges. Dee co-owned the Artemis Gallery and was a founding member and the first director of the Art Bank, and was part of the restoration team for this 1860's bank building in Shelburne Falls, MA. As Director she ran all programming for two galleries, studio art courses, the Children’s Blue Snow Performance Series, the Adult Performance Series, festivals and community events. Dee directed a local humane society, and established successful humane education and outreach programs, doubled the organization’s endowment and annual operating budget, and prepared the organization for a $5 million capital campaign. She coordinated the Fostering the Arts and Culture Partnership creative economy project organizing business and marketing training, exhibition and web opportunities, and networking for artists. She joined the staff at the Arts Extension Service at UMass Amherst in 2008. Dee's work has long involved sustainability. She has greened two organizations, co-founded and co-chaired a UMass Green Team and lectures on sustainability issues. Dee lives in western Massachusetts with her husband and son on a solar-powered off-grid llama farm. She holds bachelor's degrees in art and art history from the University of Wisconsin at Madison, an MFA in sculpture from UMass Amherst and a Master's in nonprofit management from Regis University in Denver, Colorado. She teaches an introduction to arts management, financial management, fundraising, greening your nonprofit arts organization, arts and culture internship preparation, and is co-developing a new course: Foundations in Arts Entrepreneurship.
If you have any questions about the workshops and how to apply please contact Michele Bailey by email.